Possibilities and Challenges of E-Commerce in Bangladesh

 E-commerce means buying and selling goods and services over the internet. There are different types of E-Commerce transactions like B2B, B2C, C2C, C2B etc. The  E-Commerce industry in Bangladesh is now at it's peak point. Specially due to rising cases of Covid-19 , people prefer to buy and sell products using the web. The concept of  online shopping has attracted people of our country tremendously.At first e-commerce was only limited to people of mega cities. But at present time, the giant e-commerce companies have expands their network and deliver throughout the country. Moreover exposure to internet has been a major factor behind the success of e-commerce. The fmost popular and successfulls e-commerce of Bangladesh are-Daraz.com.bd, Evaly, Bikroy.com,Rokomari, Ajker Deal, Walton e plaza, Bagdoom, Priyo Shop etc. Among them Daraz, Bikroy.com and Evaly are more popular than other sites. The rise of e-commerce in Bangladesh has not only opened many possibilities for consumers but also has changed the fate of many people who work for them. Due to covid situation, many people have lost their job but the e-commerce industry is still creating new employment opportunities.Many students also work part time as delivery person,as a result they are being able to bear their personal expenses.By 2021, The market measure for e-commerce in Bangladesh is equal to 70 billion which is quite appreciatable. The retail growth of e-coomerce in our country is 72% per month. However, currently the e-commerce industry is facing some challenges.Recently, Bangladesh Bank has fixed some regulations for e-commerce sites so that the consumer do not face any loss and to establish a fair business environment. From now on, each e-commerce site have to deliver their products within seven days or they will be fined. While publishing products on platform, they have to  publishthe price, descriptions and conditions if their is any. If they have to collect any information from consumer, then they need to seek their permission first.If any e-commerce site wants to sell any voucher or Google-play card then firstly they have to get permission from Bangladesh Bank.So it can be said that the main challenge for e-commerce sites is to deliver products on time. Consumer satisfaction is the core of any business, so if  any e-commerce site wants to be an efficient player in the market, then they have to focus on consumer satisfaction.